B2TM

After conducting extensive research into my original brand, I switched projects with a classmate and immersed myself in their chosen brand. Using their research as a foundation, I examined how the brand presents and promotes itself, evaluating whether these efforts align with the core brand values. Through careful analysis, I identified strengths and areas for improvement, considering how the brand’s messaging, visuals, and overall strategy could be more consistent and impactful. This process allowed me to assess brand authenticity while proposing thoughtful ways to enhance its alignment with its values.

In the next phase of the process, I identified the opportunity to infuse the brand with a fresh, youthful energy. To bring this vision to life, I designed promotional materials including an animated trailer and posters, all aimed at capturing a dynamic aesthetic that resonates with a younger audience.