Re-Nature: Interconnectedness

Inspired by the Natural History Museum’s archives, we created a multimedia campaign to revitalize its collections for contemporary audiences. The goal was to promote the museum while encouraging environmental awareness through visual storytelling.

In collaboration with my teammate Seon, I designed three animated posters from her illustrations that merge archival imagery with motion and narrative. These visuals aim to engage viewers, spark curiosity, and invite deeper interaction with the museum’s offerings.

A fig motif threads throughout the project; symbolizing the symbiotic relationships in nature and reflecting the mutual growth that comes from engaging with the museum. Like the fig tree and its ecosystem, the museum and its visitors thrive through connection.